Atli Þór Árnason

I’m Atli, a graphic designer based in Reykjavík, Iceland. Since graduating in 2012, I've been privileged to work at prestigious design and advertising agencies, leading exciting projects across various visual communication disciplines.

My design philosophy focuses on creating clear graphic systems that encourage meaningful interactions.

Today, I run a small studio with Samúel Þór Smárason, focusing primarily on brand identity and digital design.

Contact me

Capabilities

  • Art direction
  • Brand identity
  • Concept development
  • Creative strategy
  • Design systems and guidelines
  • Digital design
  • Environmental design
  • Iconography
  • Infographics
  • Interactive Design
  • Packaging
  • Print and editorial design
  • Signage and wayfinding
  • Typography
  • User experience design
  • User interface design

Work experience

  • Studio Atla & Samma
    2025 – 
    Creative director
    / Co-founder
  • Kolofon
    2018 – 2025
    Creative director
    / Co-founder
  • Brandenburg
    2012 – 2018
    Designer,
    Art director (from 2016)
  • Atelier Atli Hilmarsson
    2011 – 2012
    Designer
  • Self employed
    2007 – 2018
    Designer
    / Web developer

Teaching and lectures

  • Iceland University of the Arts
    2017 – 2022
    Teacher
    Design for digital media / Information design
  • Flateyri Folk High School
    2019
    Teacher
    Introduction to web design
  • Iceland University of the Arts
    2018
    Public lecture
    Redesigning the Icelandic Police Force
  • Reykjavik University
    2015
    Teacher
    Fundamentals of design for web developers

Education

  • Skolen for Visuel Kommuni­kation
    2009 – 2012
    BA, Visual communication
    Haderslev, Denmark
  • Nordic Multimedia Acedemy
    2007 – 2009
    Diploma, Multimedia design
    Kolding, Denmark
  • Fjölbrauta­skólinn við Ármúla
    2004 – 2007
    IT and communication
    Reykjavík, Iceland

Awards

  • FÍT 2023
    • Silver, Information design
    • Silver, Web design
  • SVEF 2023
    • Public sector website of the year
  • IIIDawards 2023
    • Traffic and public transport
    • Emergency and safety
  • SVEF 2022
    • Public sector website of the year
  • FÍT 2023
    • Gold, Information design
    • Silver, Web design
  • ADC*E 2022
    • Bronze, Design/any other
  • FÍT 2022
    • Gold, Web design
    • Gold, Information design
  • FÍT 2021
    • Gold, Interactive media
    • Gold, Open category — General
    • Gold, Open category — Digital
    • 2× silver, Web design
  • FÍT 2020
    • Silver, Information Design
    • Silver, Branding
    • Silver, Illustration series
  • SVEF 2019
    • Public sector website of the year
  • FÍT 2019
    • Gold, Web design
    • Gold, Illustration series
    • Gold, Branding
  • European Design Awards 2019
    • Nominee, Signs & Displays
  • SVEF 2018
    • Project of the year
    • Public sector website of the year
  • FÍT 2018
    • 2× silver, Web design
    • Silver, Interactive media
  • SVEF 2017
    • Community website of the year
    • Marketing website of the year
  • FÍT 2017
    • Silver, Information design and interactive media